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Hue is breaking new ground: Cooperation with NOL UNIVERSE strengthens tourism!
NOL UNIVERSE Company and Hue Department of Tourism sign a cooperation agreement to strengthen tourism in Hue.
Hue is breaking new ground: Cooperation with NOL UNIVERSE strengthens tourism!
On May 20, 2025, a major cooking and cooperation agreement was signed between the Ministry of Tourism of Vietnam and NOL UNIVERSE Joint Stock Company of Korea in a ceremony. This initiative aims to increase the service quality and competitiveness of the tourism industry in Hue. Vice Chairman of the Hue People's Committee, Mr. Nguyen Thanh Binh, was present and welcomed the agreement as an important step in promoting the region's tourism attractiveness.
The cooperation envisages the development of particularly unique tourism programs that are deeply rooted in the culture and history of Hue. These programs are intended not only to promote Hue's identity but also to be available to both Vietnamese and international tourists, especially from Korea.
Focus of collaboration
A central component of the agreement is the diversification of the tourism products on offer. This includes the coordination of marketing and image promotion activities to further promote the city's cultural heritage. The platform should also provide support in the development of new tourism products eticket.hueworldheritage.org.vn which makes it easier for tourists to book offers and receive information.
In addition, the agreement will promote the planning and implementation of sophisticated tourism programs in Hue, particularly in the areas of group tourism, hospitality and aviation. Another goal is to develop new travel options for Vietnamese tourists to Korea and vice versa. The existing transport connection, especially the direct flights from Ho Chi Minh City to Korea, should be used optimally.
Trends in the travel industry
NOL UNIVERSE Joint Stock Company predicts an upturn in the travel industry in 2025, describing this as a pivotal time with new trends. A key term for upcoming travel is “B.L.O.O.M,” which consists of five key trends. These include the exploration of new destinations, including lesser-known locations in Vietnam and the Philippines, as well as an increasing appetite for booking for community-oriented accommodation and experiences.
The trend towards “living like locals” is notable as more and more travelers have the desire to live in a region rather than just sightsee. NOL UNIVERSE highlights that bookings for such experiences have increased significantly over the past year, underscoring the increasing desire for authenticity in travel behavior.
In summary, the cooperation that has now been entered into is aimed at a long-term improvement of the tourism structure in Hue. The initiatives are intended not only to contribute to the development of the local economy, but also to promote cultural exchanges between Vietnam and Korea. The signing of the cooperation agreement marks a milestone in the region's tourism development.