Hue is breaking new ground: Cooperation with NOL Universe strengthens tourism!

Hue is breaking new ground: Cooperation with NOL Universe strengthens tourism!

Hue, Vietnam - On May 20, 2025, an important cooking and cooperation agreement between the Vietnam's Ministry of Tourism and the NOL Universe Joint Stock Company from Korea was signed in a solemn ceremony. This initiative aims to increase the quality of service and the competitiveness of the tourism industry in Hue. The deputy chairman of the Hue Volks Committee, Mr. Nguyen Thanh Binh, was present and welcomed the agreement as an important step to promote the tourist attractiveness of the region.

The cooperation stipulates that particularly unique tourism programs are developed that are deeply rooted in the culture and history of Hue. These programs should not only promote Hue's identity, but are also available to both Vietnamese and international tourists, especially from Korea.

Focus on cooperation

A central component of the agreement is the diversification of the tourism products offered. This includes the coordination of marketing and image promotion activities in order to further familiarize the city's cultural heritage. Support should also be used in the development of new tourism products through the platformeticket.hueworldheritage.org.vnComing that makes it easier for tourists to book offers and receive information.

In addition, the agreement will promote the planning and implementation of demanding tourism programs in Hue, especially in the area of ​​group tourism as well as in the hotel industry and aviation. Another goal is to develop new travel opportunities for Vietnamese tourists to Korea and vice versa. The existing transport connection, in particular the direct flights from Ho Chi Minh City to Korea, is to be used optimally.

Trends in the travel industry

The NOL Universe Joint Stock Company predicts an upswing in the travel industry in 2025 and describes this as a crucial time with new trends. A central term for the coming trips is "B.L.O.O.M", which consists of five key trends. These concern, among other things, the exploration of new travel destinations, including less well -known places in Vietnam and the Philippines as well as an increasing lust for booking for community -oriented accommodations and experiences.

The trend towards the "Living Like Locals" is remarkable because more and more travelers are the desire to live in a region instead of just visiting. The NOL Universe emphasizes that bookings for such experiences last year rose sharply, which underlines the increasing desire for authenticity in travel behavior.

In summary, the cooperation that has now been received is aimed at a long -term improvement in the tourism structure in Hue. The initiatives should not only contribute to the development of the local economy, but also promote the cultural exchange between Vietnam and Korea. The signing of the cooperation agreement thus marks a milestone in the tourism development in the region.