Google surprises with a new logo: color gradient inspires users!

Google hat am 12. Mai 2025 sein ikonisches 'G'-Logo mit einem modernen Farbverlauf aktualisiert, um den Fokus auf KI zu betonen.
On May 12, 2025, Google updated its iconic 'G' logo with a modern color gradient to emphasize the focus on AI. (Symbolbild/ER)

Google surprises with a new logo: color gradient inspires users!

On May 12, 2025, Google presented an updated "G" logo after ten years, which replaces the previous hard color blocks with a gentle color. This visual change takes place in the context of a puristic design and reflects the increasing focus of the company on artificial intelligence. According to City magazine , the colors are now blue, red, yellow and green seamlessly.

The form of the letter remains the same, but the new aesthetics conveys a softer, more dynamic and modern appearance. This visual redesign is closely linked to Google's identity, which is increasingly geared towards AI-based products. In particular, the design of the AI ​​assistant Gemini, which already uses color gradients, influenced the creation of the new logo, such as The Bridge Chronicle reported.

introduction and visibility

The new logo is currently visible in the Google search app on both iOS and pixel devices. Android users can observe the change in beta version 16.18 of the Google app. Nevertheless, the old logo remains in other Google services such as Gmail, Chrome and Maps. However, a gradual introduction of the new design in other applications is expected.

The decision to update the logo has been the first major change since 2015 when Google passed into a modern, serifeless lettering and the color blocked "G "icon. The dynamic color gradient is part of a wider trend that strives for a more uniform visual identity and is supposed to support Google on its way into a technology -oriented future.

brand consistency and future outlook

Experts believe that further design feedback and possibly similar changes in other Google products could be observed in order to ensure brand consistency. The new logo is perceived as a colorful and lively and adapts well to the current digital design trends.

In summary, it can be stated that Google's new “G” logo not only presents a fresh, modern appearance, but also illustrates the change of the company to a more innovative and AI-centered approach.

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