Nuremberg's city center is on the upswing: a visitor magnet with potential!

Nuremberg's city center is on the upswing: a visitor magnet with potential!

On May 27, 2025, a comprehensive study of Nuremberg's city center was presented as part of the City Congress. The “Vital City Centers 2024” survey by the IFH Cologne has provided significant insights into the attractiveness and challenges of the city center. Basically, the analysis shows very good potential and a high recommendation rate from visitors, which is clear in the positive reviews. Nuremberg.de reports that pedestrian-friendliness is rated particularly positively with a grade of 1.9, which makes the city center an inviting place for passers-by.

Overall, the study examined various components of the city center, with the tourist attractiveness receiving a grade of 2.1 and the cultural and gastronomic offerings also receiving a score of 2.2 each. The liveliness of the city center received a grade of 2.3, while the retail offering received a grade of two minus at 2.5. Despite these strong performance ratings, challenges remain, particularly in the areas of cleanliness (3.1), car friendliness (3.3), green space availability (3.3) and parking (3.6).

City Congress and Collaboration

The City Congress on May 27, 2025 opened a new phase of cooperation for the city center with the motto “Shaping inner city change together”. Around 180 representatives from various sectors, including business, chambers, science and city administration, took part in the discussions in order to provide new impetus for the future development of the city center. Dr. Andrea Heilmaier, the economics and science officer, emphasized the need to improve the infrastructure and the quality of stay in order to meet the needs of citizens and visitors.

The survey was carried out in 107 German cities in autumn 2024, with around 2,000 participants from Nuremberg sharing their experiences and opinions. Loud nn.de The typical visitor to Nuremberg city center is 40 years old, who uses public transport, stays for over two hours and comes to the city center at least once a week.

Reasons for visiting and atmosphere

The most important reasons for visiting the city center are clearly outlined. 66 percent of visitors come primarily to shop, followed by 44 percent who take advantage of the dining options. 25 percent of visitors are interested in cultural and leisure activities. Many of them appreciate the city's special atmosphere, which is reflected in the positive reviews.

Boris Hedde, Managing Director of IFH Cologne, emphasizes that the study represents a fundamental element in creating an attractive city center. It is clear that there are still areas that need to be improved in order to realize the full potential of Nuremberg city center.