Tourism in Schleswig-Holstein: 2024 record sales, but challenges 2025!

Tourism in Schleswig-Holstein: 2024 record sales, but challenges 2025!

Schleswig-Holstein, Deutschland - Tourism in Schleswig-Holstein remains an important economic factor in 2024. With a total of 38 million overnight stays in commercial accommodation companies with ten or more beds, a slight increase of 0.1 percent was recorded compared to the previous year. This is the result of the recently published Sparkassen tourism barometer, which was presented by the tourism association as well as the Sparkassen- und Giroverband. With a turnover of 6.4 billion euros, the overnight tourism was the largest sales bearer, such asNDRreported.

At the presentation of the first results of the Sparkassen-Tourismbarometer 2023 on May 9, 2025, Oliver Stolz, President of the Sparkassen and Girover Association for Schleswig-Holstein, and Hans-Jürgen Lütje, chairman of the tourism association, gave their greetings. Tourism Minister Claus Ruhe Madsen (CDU) highlights the current challenges with which the industry is faced. The trend is particularly noteworthy that tourism begins in 2025 more cautious, since fewer camping vacationers come, the number of day trips decreases and there is a noticeable lack of personnel.

Current challenges and outlook

Claus Ruhe Madsen emphasizes the need to protect both the price-performance ratio and the quality in the industry. He expects the numbers to be improved in the course of the year, since a positive development of the number of guests is expected. The information from the Sparkasse tourism barometer provides valuable insights into the competition situation and market assessments from a comprehensive key figure project, which also fromTVSHwas provided.

The Sparkassen tourism barometer was initiated to be a market research instrument that identifies success and failures in Schleswig-Holstein tourism. It serves as a continuous monitoring instrument to enable temporal, regional and sectoral comparisons. In addition, it supports decision -makers in terms of investments in infrastructure and marketing and helps to close information gaps in official tourism statistics.

Conclusion

Overall, it can be seen that despite the current challenges and the behavioral development at the beginning of 2025, tourism in Schleswig-Holstein plays a central role. The Sparkassen tourism barometer provides important information to improve competitiveness and ensure that the industry is well prepared for future developments.