Tourism in Schleswig-Holstein: Record sales in 2024, but challenges in 2025!

Tourism in Schleswig-Holstein: Record sales in 2024, but challenges in 2025!

Tourism in Schleswig-Holstein will remain an important economic factor in 2024. With a total of 38 million overnight stays in commercial accommodation establishments with ten or more beds, a slight increase of 0.1 percent was recorded compared to the previous year. This is the result of the recently published Sparkasse Tourism Barometer, which was presented by the Tourism Association and the Sparkasse and Giro Association. Overnight tourism was the biggest revenue generator with a turnover of 6.4 billion euros NDR reported.

At the presentation of the first results of the Sparkasse Tourism Barometer 2023 on May 9, 2025, Oliver Stolz, President of the Savings Banks and Giro Association for Schleswig-Holstein, and Hans-Jürgen Lütje, Chairman of the Tourism Association, gave their greetings. Tourism Minister Claus Ruhe Madsen (CDU) highlights the current challenges facing the industry. What is particularly noteworthy is the trend that tourism will start more subdued in 2025, as there are fewer camping holidaymakers, the number of day trips is declining and there is a noticeable shortage of staff.

Current challenges and outlook

Claus Ruhe Madsen highlights the need to maintain both value for money and quality in the industry. He expects the numbers to improve over the course of the year, as the number of guests is expected to develop positively. The information from the Sparkasse Tourism Barometer provides valuable insights into the betting valuation situation as well as market assessments from a comprehensive key figures project, which is also carried out by TVSH was provided.

The Sparkasse Tourism Barometer was initiated to be a market research tool that identifies successes and failures in Schleswig-Holstein tourism. It serves as a continuous monitoring tool to enable temporal, regional and sectoral comparisons. It also supports decision-makers with regard to investments in infrastructure and marketing and helps to close information gaps in official tourism statistics.

Conclusion

Overall, it is clear that despite the current challenges and the slow development at the beginning of 2025, tourism plays a central role in Schleswig-Holstein. The Sparkasse Tourism Barometer provides important information to improve competitiveness and ensures that the industry is well prepared for future developments.