Set jetting: The new travel trend that is changing tourism worldwide!

Set jetting: The new travel trend that is changing tourism worldwide!

Set jetting, an emerging travel trend, is increasingly influencing people's travel behavior. More and more travelers are finding inspiration in their favorite films and series while making their vacation plans. According to recent surveys, two thirds of those surveyed say that they also choose their travel destinations based on the locations from films and television ( Leadersnet ). This form of film tourism allows fans to visit significant filming locations and experience the atmosphere of the films in real-life surroundings.

Set jetting goes beyond just sightseeing and offers a deeper connection to the film world. Popular destinations include castles from “Harry Potter” and scenic landscapes from “The Lord of the Rings.” Cities like London, Prague and Dubrovnik are becoming meccas for fans looking to relive their favorite scenes in the real world ( PR agent ).

Economic advantages and strategies

The increasing popularity of set jetting also has an economic impact. Countries and regions recognize the value of this travel trend and are integrating media presence into their strategic tourism policy. A striking example is Thailand, which offered over $4 million in tax breaks for the HBO series “The White Lotus.” This resulted in searches for “Thailand vacation” increasing by 412 percent after the third season trailer was released ( Leadersnet ).

Great Britain is also using the set jetting effect with the “Starring GREAT Britain” campaign, which specifically markets filming locations from popular series such as “Bridgerton” and “Outlander”. These synergies between production companies, tourism authorities and investors create economic opportunities that are beneficial for everyone involved.

Challenges of set jetting

However, despite the economic benefits, set jetting also presents challenges. The mass attraction of tourists to certain filming locations can lead to overcrowding and problems. An example of this is Paris, where an abundance of visitors flock to the bistro scene from “Emily in Paris.” Similar challenges exist in Thailand, where Maya Bay has been closed due to over-visitation, and in Dubrovnik, where access to the old town has been limited due to the popularity of “Game of Thrones” ( Leadersnet ).

In order to meet these challenges, responsible handling and a balance between visibility and protection of film locations are required. Set jetting not only influences travel behavior, but also creates emotional connections to the places where the stories take place. At the same time, a psychotherapist describes the fusion of reality and fiction that occurs as part of set jetting and leads to a lifestyle influenced by media.

Overall, it can be seen that set jetting is continuing to gain in importance as a trend and is presenting both travelers and destinations with new opportunities and challenges.