Set jetting: The new travel trend, tourism is changing worldwide!
Set jetting: The new travel trend, tourism is changing worldwide!
Maya Bay, Thailand - set jetting, an emerging travel trend, increasingly influences people's travel behavior. More and more travelers are being inspired by their favorite films and series while making their vacation plans. According to current surveys, two thirds of the respondents state that they also select their travel destinations from film and television ( Leadersnet ). This form of film tourism enables fans to visit important locations and to experience the atmosphere of the films in the real environment.
Set jetting goes beyond pure sightseeing and offers a deeper connection to the film world. Popular destinations include locks from "Harry Potter" and picturesque landscapes from "The Lord of the Rings". Cities like London, Prague and Dubrovnik will become Mecca for fans who want to experience their favorite scenes in the real world ( PR-agent ).
economic advantages and strategies
The increasing popularity of the set jetting also has economic effects. Countries and regions recognize the value of this travel trend and integrate media appearances into their strategic tourism policy. An impressive example is Thailand, where over four million dollars of tax breaks were offered for the HBO series "The White Lotus". This resulted in the searches for "Thailand Vacation" by 412 percent after the trailer for the third season was released ( Leadersnet ).
Also Britain uses the set jetting effect with the “Starring Great Britain” campaign, which market locations from popular series such as “Bridgerton” and “Outlander”. These synergies between production companies, tourism authorities and investors create economic opportunities that are advantageous for everyone involved.
challenges of the set jetting
Despite the economic advantages, the set jetting also brings challenges. The mass attraction of tourists to certain locations can lead to overcrowding and problems. An example of this is Paris, where a wealth of visitors lets the bistro scene from "Emily in Paris" flow. There are similar challenges in Thailand, where Maya Bay was concluded due to the overall visit, and in Dubrovnik, where access to the old town was limited due to the popularity of "Game of Thrones" ( Leadersnet ).In order to meet these challenges, responsibility and balance between visibility and protection of the locations are required. Set jetting not only has an impact on travel behavior, but also creates emotional bonds to the places where the stories play. At the same time, a psychotherapist describes the fusion of reality and fiction that is created as part of the set jetting and leads to a lifestyle characterized by media.
Overall, it can be seen that Set jetting is becoming more important as a trend and both travelers and destinations present new opportunities and challenges.
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| Ort | Maya Bay, Thailand |
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