TUI boss reveals travel trends: focus on beach holidays in autumn!
TUI boss Benjamin Jacobi talks about trends in package holidays in 2025, rising flight prices and the growing interest of young travelers.

TUI boss reveals travel trends: focus on beach holidays in autumn!
Benjamin Jacobi, the CEO of TUI Deutschland, commented on the prevailing travel trends and the associated challenges in a recent interview. Despite the warm temperatures in Central Europe, travelers' interest in holiday destinations by the water and on beaches remains unbroken. What is particularly noticeable is that more and more holidaymakers who are not dependent on the summer holidays are shifting their trips to the months of September and October. This shift shows that travel desires are flexible and adaptable.
TUI Cruises made a strategic decision this summer: five of eight ships were used on Northern European trips in order to meet the growing demand for trips to these regions. There are also plans to expand the hotel portfolio on the North Sea and Baltic Sea, including a new all-inclusive hotel in Wangerland. These investments demonstrate TUI’s commitment to further diversify travel experiences and increase the attractiveness of local waters.
The relevance of travel agencies
Jacobi emphasizes that travel agencies still play an important role, despite competition from online platforms. The TUI Scharnow travel agency recently celebrated its 100th birthday - proof of the industry's stability and relevance. Young guests in particular are showing a growing interest in the services of travel agencies, which provide advice when selecting trips.
However, there are also challenges. Rising flight and hotel prices represent a certain risk, but package holidays benefit from better price negotiations. With a wide range of offerings in popular holiday destinations such as Greece, Turkey and Spain, TUI is well prepared for the coming summer season.
Investments in the future
TUI is also investing in international markets, with new hotel projects in Asia, including Cambodia, Thailand and Vietnam. Bremen Airport, on the other hand, remains a central hub, especially for TUI. With the earlier booking options for flight quotas, an important role in the travel business is played here. Bremerhaven continues to be an integral part of Nordland trips in summer, with travel by train being highlighted as particularly convenient.
The punctuality of flights is becoming increasingly important for the entire travel experience. TUIfly emphasizes that there were no flight cancellations this year. This is an important aspect for travelers who want reliable planning.
Innovations in the check-in process
Another important point is the innovations in the check-in process. TUI fly now offers online check-in via Web Check-in, which is available free of charge 48 hours to 5 hours before departure. Travelers need their booking number and last name. If you reserve a seat for a fee, web check-in can even be used 14 days before departure.
Particularly practical: Travelers who check in online can leave their luggage at the counter free of charge. Checking in at the airport counter, on the other hand, costs 25 euros per person, which can be a noticeable financial burden for families and groups. However, the online check-in regulation does not apply to groups of more than nine people or to people with special needs.
In summary, it can be seen that TUI Germany both reacts to trends and actively pursues new ways to present travelers with an attractive and diverse offering. For further information and specific booking options, we recommend Weser courier as well as the TUI to visit websites.