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Switzerland is planning measures against the threat of overtourism: what comes next!
Swiss regions are developing strategies to combat overtourism. Forecasts show an increase in overnight stays. Measures are planned.
Switzerland is planning measures against the threat of overtourism: what comes next!
Swiss tourism regions are faced with the challenge of preparing for possible overtourism. A catalog of measures that is currently being developed is intended to show ways to limit the negative consequences of tourism. Experts point out that Switzerland is not currently suffering from overtourism, but there could be signs of overload.
The collaboration between various actors such as the Swiss tourism regions, Switzerland Tourism and the Lucerne University of Applied Sciences aims to create a “tourism awareness toolbox”. This toolbox is intended to better involve the population in tourism projects and to improve communication and dealing with critical voices. The catalog of measures is planned to be published in spring 2026 so that appropriate measures can be taken in good time.
Forecasts and challenges
The forecasts for summer 2025 show an expected number of 24.9 million overnight stays in Switzerland, which corresponds to an increase of 490,000 overnight stays or 2% more than in the previous year. In the winter of 2024/2025, a record number of 18.4 million overnight stays were recorded. Nevertheless, Jürg Schmid, President of Graubünden Tourism, expresses concern that overtourism in Switzerland is only a matter of time.
Negative overtourism can have a significant impact on the quality of life in tourist regions, for example through traffic jams, less living space and crowding in public spaces. Faced with these challenges, the State Secretariat for Economic Affairs has begun working on a strategy to create balance in tourism.
Containment strategies
Possible measures include strategies such as de-marketing, visitor redirection or increased fees for tourists. Urs Wagenseil from the Lucerne University of Applied Sciences emphasizes that it is not only foreign tourists who are affected; The Swiss would also be affected by the measures to reduce the number of day tourists. This could be done by introducing entry fees for crowded hotspots and limiting the number of tourist buses.
For detailed statistics on Swiss tourism, those interested can visit the Federal Statistical Office website: Federal Statistical Office. Further developments are expected in the coming months as Switzerland prepares for possible changes in the tourism sector.