Quang Nam conquers the market: ecotourism gets the green light!

Quang Nam conquers the market: ecotourism gets the green light!

The Dong Giang Heaven Gate ecotourism area was recently awarded a green certificate, marking a significant step towards sustainable tourism development in Quang Nam. This award comes as part of the Quang Nam Green Tourism Criteria, which is intended as a technical framework and strategic tool for the industry to achieve better integration of sustainability into the tourism sector. The commitment to these criteria was deepened at a workshop entitled “Quang Nam Green Tourism 2025”, which also discussed the establishment of a sustainable branding mechanism to strengthen Quang Nam's position in international green tourism. Loud vietnam.vn The goal is to build a distinctive brand in connection with the neighboring city of Da Nang.

The stakeholders highlight the importance of maintaining the green tourism criteria and expanding the certification mechanism. This will be done through a voluntary improvement process in which companies proactively register and commit to improving standards. To date, 33 companies have successfully implemented the green tourism criteria, which is considered a modest but notable step forward.

Innovative approaches and international cooperation

The discussions also included innovative approaches to community tourism models, such as the “A day as a farmer” module. Such models could help engage the community more in tourism and create an authentic experience for visitors. Vice President of the Da Nang Tourism Association also emphasizes the need to actively promote the criteria as a brand value in order to increase the region's competitiveness.

A particular challenge lies in the Destination Management Organization (DMO) model, which is considered indispensable for the successful implementation of the criteria. This structure aims to involve both the government, businesses and the local community in tourism development, ensuring that all stakeholders work in unison. The Green Tourism Criteria integrates principles from 25 global standards, including World Tourism Organization recommendations, ensuring widespread acceptance and implementation.

After four years of applying these criteria, new operating habits are already emerging among companies, which can be seen as a positive sign for the development of sustainable tourism in the region. To drive progress, a consistent vision and development orientation is essential.

Quang Nam aims not only to enhance its tourism brand, but also to improve long-term ecological standards in the tourism sector. Innovative collaboration and international examples, such as the already successful models from Switzerland, New Zealand and Costa Rica, serve as inspiration and guidance for the next steps.