Italy has a visitor record - more museum visitors than residents!

Italy has a visitor record - more museum visitors than residents!

Italien - Italy makes headlines with impressive number of visitors in his museums. In 2024, the country recorded more museum visitors than residents. Around 61 million people visited the cultural treasures of Italy, while the population is around 58 million. These astonishing numbers show not only the attraction of Italian art and history, but also the continued upswing in the tourism sector after pandemic.

exclusive insights and events

A reason for the increase could be the large number of special exhibitions and interactive experiences that attract museum goers. Tourists are particularly interested in the unique exhibitions of Italian masterpieces, which can often only be seen for limited time. These developments have meant that many museums have expanded their opening times and offered special tours to meet the rush.

The Italian government also plans to expand the digital offer in museums in order to address a wider audience. This shows how Ernst Italy takes its position as one of the leading countries in global cultural tourism. As SPIEGEL , these initiatives will probably also be a further increase in visitor numbers in the coming years lead.

The effects on the tourism sector

The increase in museum visitors has significant economic effects on Italy. The tourism sector, which is an important part of the national economy, benefits significantly from the cultural interest. The country not only attracts tourists from Europe, but also records increasing interest from overseas markets, especially from North America and Asia.