Copenhagen rewards environmentally conscious travelers with attractive promotions!

Copenhagen rewards environmentally conscious travelers with attractive promotions!

Copenhagen is committed to sustainability in tourism and is launching the “CopenPay” campaign on June 17, 2025, which runs until August 17, 2025. The aim is to promote environmentally friendly travel to the Danish capital and enrich cultural experiences. Loud FNP Around 30 actions have already been tested in a pilot project in 2024. The program has been significantly expanded for 2025; The promotional period will be extended to two months and the offer will be increased to around 90 promotions.

Travelers who travel in an environmentally friendly way particularly benefit from attractive rewards. This includes discounted admission to well-known attractions such as the National Museum and the UNESCO World Heritage Hamlet Castle Kronborg. Free rental bikes and free meals are also offered. Train travelers also receive discounts and have been included in this campaign, while air travelers are eligible for discounts by proving sustainable aviation fuel (SAF).

Benefits for eco-conscious travelers

Promoting sustainable travel is a core focus of “CopenPay”. Tourists who spend at least four nights in Copenhagen can also enjoy a wide range of offers. The initiative aims to reduce CO2 emissions from air travel and extend stays in Copenhagen. Travelers can use simple proof such as train tickets or parking tickets to redeem their rewards, making participation easier.

Tourism researcher Martin Lohmann sees “CopenPay” as clever marketing that supports Copenhagen’s positive image. He highlights how important the choice of mode of transport is for travelers' carbon footprint and that a rethink in travel behavior is necessary to protect the environment. The international response to “CopenPay” has been overwhelmingly positive, and the initiative is seen as an alternative solution to restrictive measures in other cities.

Inspiration for other cities

The Copenhagen concept could inspire other destinations around the world to establish similar sustainable initiatives. The focus on environmentally friendly means of transport is further supported by special advertising at stations and on trains. The city wants to position itself as a leading destination for ecologically conscious travelers and plans to establish “CopenPay” in the long term and possibly expand it globally.

Loud In Franconia Small changes in travelers' behavior show major positive effects on the environment. By combining incentives and concrete benefits for eco-friendly travel, Copenhagen aims to increase the proportion of tourists using sustainable transport and thus reduce tourism's environmental footprint.