Swiss tourism during the start: new network Destination Lab” founded!

Swiss tourism during the start: new network Destination Lab” founded!

Over 25 Swiss destinations have come together to found the new “Destination Lab” association. The main purpose of this association is the exchange of experiences and the development of future -oriented solutions for tourism. The initiative is based on the Innotour project of the same name, which was launched in spring 2022. The association is headed by Gut und Gut GmbH and is intended to promote the transfer of knowledge between Swiss destination management organizations (DMOS). Together, the members want to realize innovative projects and exchange best practice.

The participating destinations include prominent places such as Gstaad, Crans Montana, Montreux, Basel, Zurich, Lucerne, St. Gallen, the Engadin and Davos. Stefan Sieber from Engadin Tourism will act as President of the Association. The association organizes regular Erfa meetings that not only promote the dialogue between the members, but also offer the opportunity to learn from each other and develop solutions together.

goals and structures of the association

The Destination Lab has set itself the goal of increasing the degree of innovation in tourism. This is aimed particularly at employees in guest information and product development. The program based on the concept of the Tourist Office Labs includes various pilot projects in the field of product development and tourist guest formation. These projects make it possible to test ideas and implement small projects with little administrative effort.

The members of the Destination Lab also benefit from an exchange via a digital platform and the personal Erfa meetings that take place regularly. These meetings offer the participants the opportunity to exchange experiences and find solutions together. A special highlight for the members will also be the international trendnewsletter, which is created by the Valais tourism observatory.

partnerships and financial support

The design and further development of the destination Lab is in close cooperation with the destinations involved. Participants of the project include renowned institutions such as the FHGR, HSLU, HES-SO Valais-Wallis, as well as Switzerland Tourism and the Swiss Pear. A financial aid of CHF 500,000 is provided for the project duration from 2023 to 2025.

Another innovative element is the developed digitization calculator that is available to the actors in tourism free of charge. This computer is intended to help include internal expenses in decision -making processes and increase efficiency.

Overall, the Destination Lab offers a valuable platform for the exchange and development of innovative ideas in Swiss tourism, which is strengthened by the collaboration and sharing of expertise. htr.ch reports that this commitment opens up numerous options for the members. The initiative could therefore be groundbreaking for the future of Swiss tourism, while the seco.admin.ch underlines in the industry.